3 Ways to Attract More Clients with Repurposed Content

You have a wealth of information to share but are you repurposing it to better serve your clients and generate more leads? There’s a fine line when it comes to sharing all your hard-earned knowledge for free and sharing it only with your paying clients. If you add additional ways to share your knowledge, you can attract an abundance of leads, convert them to clients and earn a residual income at the same time.

Here are 3 ways to get started…

Step One: Written Content

If you have blog posts, short reports, or eBooks, one way to repurpose them is to sort them into similar categories or topics and combine them into an eBook which you can then sell on Amazon. Or maybe these topics can be created as a printed workbook with blank pages which your clients can write on and take notes. For example, like the planners we have in our online shop. You don’t have to write brand new content; you’ve just organized previous content and given it a new cover.

Step Two: Video

Take these same blog posts and reports and create short videos on each subject. You can post these videos on your YouTube, Facebook, Instagram, Twitter, Pinterest, and LinkedIn with links that lead people back to your website or opt-in page. If you are like me who doesn't like to do video or be on camera, then you can create PowerPoint slides with text and images and either recording a voice over (with your own voice, of course) or simply adding some royalty-free background music that plays with the slides. Another video option is to have animation created based on the subject matter. That is more costly than being in front of the camera but it’s also a way to attract attention.

Not everyone loves to read and using video helps build that personal relationship between you and your potential clients. Truthfully it is most powerful if you get on camera so they can hear your voice and get to know your personality.

If you’re a chatter box instead of natural writer, get out the camera and start recording or record it by audio. You can use a service like otter.ai that is a computer transcription generator. Then send it to your Virtual Assistant or Writer who will turn it into the written word. Voila, Instant blog post or short report!

Step Three: Audio

Turn your blog posts, reports, or eBook into an audio file. Audio books are incredibly popular, and you can sell that on your website or via a site like Audible. Your recordings can be bundled together into an audio class, a free download opt-in gift, or as a masterclass. If your specialty is empowering or inspiring people, record daily motivational audios and for a monthly subscription they will be delivered to your clients who subscribe. This is great for lead generation as an opt-in gift or a bonus for your paying clients.

You can also follow the above advice and work backwards, starting with recording the audios and having them transcribed into blog posts, email series, or social media posts. I have been doing this for years. I can have 15+ posts done in a little as one week. As I mentioned above you can transcribe for free with Otter.ai and then send the transcript to the VA or writer to turn it into a blog post.

Repurpose Your Way to Passive Income

Combining your current content into different forms now gives you the opportunity to sell these as passive income streams or build your list with multiple opt-ins/landing pages. Keep in mind that different people have different ways of learning and absorbing material, so covering your bases between written, video and audio options is ideal. If you’re stuck on how to achieve all this or if it seems too overwhelming, you can download my free gift…