4 Online Places to Consistently Brand Your Business

4 Online Places to Consistently Brand Your Business

Branding is very essential to any business and plays a very significant part of if your business succeeds or not. You need your brand for your business to become an identity that people will remember. To do this, you need to brand in a way that shows you can be trusted.

Also, your brand needs to shows a clear message, and it needs to appeal to people so that they come back to your business. Your brand is the face of your business for everyone to see.

Consistency is Key

The only way to brand your business successfully you NEED to be consistent! You need to be remembered and recognized for the same image you keep putting out there. You don't want to be a messy brand by posting different logos or colors every time you post. You also need to keep your message consistent.

Think about when you go to a store that you love and all of a sudden they change the colors, title, banners, and your message not once but more than once. Would you feel confused? Would you know what to expect next? Would you trust them not to change?

The same is with your business!

It's not beneficial to your business success if you keep changing your mind on your company name, your brand colors, message, and more. Instead, focus on consistently branding yourself online for your best chance at growing a loyal following and customers!

Below are the 4 main online platforms to consistently brand your business to bring in trusting followers and customers:

Business Website

Business websites hold a lot of value for customers when created professionally because most people check out a business via their website to get their first impression of what they think of the company.

So, your website needs to speak volumes about your brand and business – especially on your home page where prospects look first! Your home page needs to be appealing, attractive, professional to the point where it will drive your viewers to browse the rest of your website!

Your website needs to portray your logo, your brand colors, font, and message. It needs to be your business identity! If your business brand is all about helping women, using feminine colors, fonts, and images will convey that message. However, if your business is aimed at real estate, using the same branding aesthetics will not attract customers who want to purchase a home.

 Social Media

Social media is very essential for businesses to grow an online presence and is a very popular choice! Different customers are on various social media platforms so you need to make sure your brand is consistent abroad all the platforms so that your business appears uniform and harmonious. It's very essential not to make anything in your brand different on any platform!

Business Communications

Another online place that is essential to consider for keeping a consistent brand is where you use all of your business communications. This includes:

• Letterheads
• Invoices
• Signatures
• Contract/Agreement Forms
• Contact Information
• Business Cards
• Marketing Material

These business communications have to have the same look as the rest of your business, staying consistent with your whole brand. You really shouldn’t have anything out of place!

Ensure all of your business communications match what your brand already consists of in the logo, font, website, colors, social media platform, and more. This is a significant detail that clients will view as professional and trusting – trust me, they’re looking out for this in a business!

Email Marketing

Even with a lot of social media platforms available for businesses to use, email marketing is still widely used, so it also needs to be considered when keeping a brand consistent with everything else.

Ways to keep your email marketing in alignment with your brand theme is to ensure that your email messages, your content, your lead page and anything needed for your funnels all look the same as everything else where you have your brand.

One really great tip to show your consistent brand in your email marketing is to create a template for your email – something that your customers will recognize from everywhere else and will remember.

 Branding Builds Trust and Trust Builds Relationships

People need to recognize who you are wherever you are as a business so they can trust the business which will aid in building a business-client relationship. Branding is crucial to growing that trust in your business!

People need to trust that you will remain the same wherever you are and that you offer the same theme, color, fonts, logos, and message wherever they can find you and if you ever do decide to change your whole brand or tweak it, ensure that you do so everywhere!

Make it your goal as a business owner to look professional and attractive by keeping a consistent brand wherever you go.

Share in the comments below: What is ONE thing you can do today in your business to make sure your brand is consistent everywhere, by following the tips in this article?