The Most Important Element of a Thriving Brand

What is the most important element of a thriving brand? Many people would say it is having a great product or service. While this is certainly true, something else is just as important: building a community around your brand. When you create a community of supporters, they will help promote your brand and encourage others to buy from you. In this blog post, we will discuss the importance of building a community around your brand and how to go about doing it!

Building a Community Around Your Brand Builds Relationships

When we find a brand we love, we naturally want to engage with it. We want to sing its praises, learn everything we can, and talk to other people who feel the same way we do.

If you create a community around your brand, you give your ideal clients a place to do just that.

Together, they can celebrate what they love about your brand, learn about all your products and programs, answer their questions, and solve any problems.

Your brand becomes an integral part of their daily routines and interactions … and you develop a relationship with them.

A Brand Community Saves on Lead Generation Costs

Hands down, one of the best ways to generate leads is to bring back people who have already done business with you. Repeat customers are the best because you don’t have to spend additional resources (time, energy, money) to generate their business if you've developed your brand effectively.

We all know marketing can be expensive and time-consuming, so the less you have to do, the better! When you’ve created a community around your brand, you give your customers a place to interact and get their needs met—and when their needs are met, they’ll buy from you on repeat!

Building a Community Around Your Brand Can Boost Sales

The more engaged your community is, the more sales you’ll make. One of the best ways to boost engagement—and sales—is to offer high-value content. Research has proven that content plays a huge role in buyers’ purchase decisions. Create content that educates, informs, and entertains your community members. This will showcase your expertise and boost your sales.

A Brand Community Humanizes Your Business

When you create a community around your brand, you have a place to show up and interact with your ideal clients and customers. People crave personal interaction, especially in today’s world, where we’re physically distancing and many social events are cancelled.

By showing up in your community, talking with people, sharing stories, and asking and answering questions, you’ll put a human face to your business—and that is something people want to connect with.

As an added bonus, you’ll be able to gather feedback from members of your community, making your marketing more effective and giving you direction for product and program development.

Building a Community Around Your Brand = Referrals

A strong community will naturally generate referrals. As people interact with your community and enjoy it, they’ll tell their friends and family (and social media network!) about it. Some entrepreneurs have great success incentivizing referrals—it gives you more exposure and multiplies your marketing efforts.

When people love a brand and its products, the community naturally grows. If you build a community around your brand, you will boost the visibility and reputation of your brand.

Do you want to learn how to build your brand with a community? Check out the Amazing Women Club and learn how to build a thriving brand. 

Are you building a community around your brand? Share it with us in the comments.