How a Book can Increase Your Exposure

Someday is not a day of the week which is why now is the time for you to seriously consider becoming a published author!

Why should you write a book sharing your story or expertise?

It'll increase the exposure for you, your business, and your brand exponentially!

There are several benefits to writing a book; however, let's discuss five of them to start as we'll focus primarily on exposure or what you may also know as “visibility”.

Creates Brand Awareness

Along with getting more exposure online, you will be generating more awareness for your author brand as well as your business. The more engagement you have online, the more people you'll reach. And most likely it'll be an audience that has never heard of your before! Which means you'll be growing not only your social media following but also your list!

Increase Your Online Following

When you decide to become an author and begin writing, it is ideal that you start to build your author platform in conjunction with marketing your business for growth. As a result, you'll see an increase in your online following because of the additional exposure and generating awareness for your brand.

Additionally, it's not uncommon for your super fans to subscribe to your email list, share your content, and shout about you from the rooftops. This is great free marketing for your book and your business! The more that they talk about you, the better it'll be for your business and the success of your book launch.

Grows Your Email List

Along with increasing your online following and generating more awareness for your brand, you'll also see an increase in the growth of your subscribers. As you become more visible online and get in front of your target audience, the more they'll want to be in your space. They'll follow you online, if they don't already, join your Facebook community, subscribe to your email list, and more.

You are building your author platform of raving fans and qualified leads; which ultimately will help you increase your sales and profits long-term!

Establishes Authority and Credibility

A book will help you establish authority, instant credibility, and position you as an expert. No other form of marketing or publicity will give you the same level of authority, credibility, expertise or celebrity-like status than a book.

In the book, When A Book is a Gold Mine, written by Travis Cody, he states “In today’s business environment and in today’s world, in general, being a best- selling author has more credibility than being a doctor!”

Let that sink in for a moment.

Writing a book and becoming a bestselling author carries more weight than being known as a doctor. That is proof that becoming an author establishes your authority, credibility, and expertise.

Your book is the key to unlocking the potential for more publicity opportunities that can exponentially help your business see massive growth.

Creates Publicity Opportunities

As mentioned, writing and publishing a book can instantly establish you as a credible expert, thought leader, and authority figure in your industry. Since a book is the key to your personal magic cupboard, you have the potential to unlock some magic of your own.

Published authors tend to find and receive requests for publicity opportunities such as guest writing, podcast interviews, speaking engagements online through summits and in-person events, media coverage that’s local, national or even worldwide, and more!

How could this type of exposure benefit your business?

As you can see, a book can amplify the exposure of your business, spotlight your expertise, establish authority, provide credibility, and position you as a thought leader in the industry.

Imagine the possibilities a book can bring to your business and how it can personally benefit you. It's exponential!

Are you ready to write your book?

The Amazing Women Entrepreneurs Network has several opportunities to help you become a published author without writing an entire book if you don’t want to or by being a celebrity. Learn more about our special author opportunities today!

Share in the comments: What would be the topic for your first (or next) book?