Where do you spend most of your time looking for and nurturing your prospective clients?
Are you posting gorgeous Instagram photos, or hanging out in groups on Facebook?
Is the majority of your following and contact with people on social media?
You know the old saying, “Don’t put all your eggs in one basket.”
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Who is in control?
Social media is great for meeting people you may not otherwise meet. Connecting in groups with people from all over the world is fabulous. However, at the end of the day who is in control of your favorite social media outlets? Not you. What would happen to your business if Facebook or Twitter shut down or your accounts are shut down without warning? This does happen on a daily basis.
Jeff Walker, the creator of the Product Launch Formula, shared “You need to build assets you control.” We do not own or control Facebook, Instagram, YouTube, Pinterest, or any other social media outlet.
What is the one place you do control on the internet? Your email list and your website. This is your domain… Literally!
For years Facebook and many others have preached to grow your social following to help build your business. However, when the rules are consistently changing especially on Facebook, then what remains?
Jeff boldly claims “You do not have a business if all you have is a social following.” Have you started growing your email list?
This One Thing IS The Best Way!
There are many avenues you can utilize to attract people to your list, but the fastest and the absolute best way is hosting Virtual Summits. To gain the best return on your investment (ROI), you can’t beat a summit. More affordable and effective than Facebook Ads, or merely blasting all over social media.
What is a Virtual Summit?
A virtual summit is an all-expense paid business trip to connect with your ideal customer/client! You offer valuable content prerecorded on audio or video to a specific audience on your expertise. You will want to follow the steps I designed to build my business though summits.
Create expert status with raving fans by hosting a summit with 25 to 30 other experts. Summits give your prospective clients an opportunity to know you on a personal level opening the door for more loyalty and communication with you. A raving fan wants to work with you, and will come knocking down your door!
By joining with others to host the summit you expand your reach to other groups of people in your ideal customer/client avatar. Connect with experts who compliment your business to join your summit. Learn how to Supercharge Your List Building With Virtual Summits, and what type of summit works best for you.
However, there are many steps to creating a successful and profitable summit and you should never attempt to do this on your own. This is your reputation on the line. For the best outcome, you need support and guidance on creating a successful summit.
If you are ready to host your online summit and want more information on how I can help you have it successful and profitable, Book a FREE 30-minute Total Business Clarity Session here…
Have you hosted summits or want to learn more about hosting a summit? Share in the comments below.
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